It’s that time of year again, when the fashion hungry of us descend on the ‘Big Four’ cities around the world, looking for a taste of what’s to come next season. If you’re looking for all the core information on the all the Spring/Summer ’17 shows, then look no further – Parisian Wholesale have all of the information you need to get your fashion week this September. The domestic fashion market is worth over £66 billion, and that’s just in the UK alone, it’s a huge market, with so much potential and a lot of fans, so it’s no surprise that fashion week is the biggest event in the fashion calendar. And each year it gets bigger and bigger, and this year is no exception.
Where?
Did you know that there are over 40 fashion weeks held all over the world each year? But the ‘Big Four’, as they are known, are the weeks held twice a year in February and September in New York, London, Milan and finishing in Paris. They are always held in this order, and have been since it began! New York was the first ever fashion week held, this was in 1943, inaugurated by Elenor Lamber. The newest of the four is London’s, first being held in 1984, organised by the British Fashion council.
When?
Fashion week is held twice a year in the Big Four, and this September’s dates are as follows:
New York 7th – 14th September
London 16th – 20th September
Milan 21st – 27th September
Paris 27th – 5th October
Each fashion week specialists in different areas of fashion, starting with sportswear in New York, leading on to an edgy/avante garde look in London, whilst the super stylish looks can be spotted in Milan, with fashion week culminating in Paris with the haute couture pieces.
Why?
Well, we know the answer to this don’t we? The fashion industry is a huge market and these fashion weeks are held to showcase the upcoming trends for the season, allowing fashion editors, stores and those fashion hungry of us to get our style on point ready for the upcoming season.
Whilst fashion weeks were originally meant to be held as a press event, with trade at the core of it, they have transformed into the glamorous and prestigious events they are known, and loved, today. And we certainly prefer it that way!
Global Fashion Week
If, like us, you LOVE fashion, but you can’t attend any of the festivities this September/October, do not worry. Fashion week has certainly transformed in to a global event, geographical boundaries that once existed have been broken down thanks to technology. The fashion industry has embraced technology, and there are a few places you can get the latest news, hottest looks, and even see live-action runway shows!. Apps including Vogue Runway and Moda Operandi connect fashion brands with their fans, offering real time updates on the 12,000 collections and more than one million runway looks that will be on show!
