I’m not talking about the latest Prada or Vivienne Westwood. No. I’m talking about the new must have reusable branded bag. You’ve seen them before. The yellow Selfridges bag, the blue Tiffany bag and now the supermarket bag for life as well as almost every brand you can think of! I’m not even kidding you! Since the 5p levy came in on carrier bags brands have been going all out on their carrier bag designs. Why? Well, promotional merchandise such as carrier bags and places like https://cottonbag.co.uk/ get a brands message out there, have the ability to make people feel good about themselves and are seen so much more now that we need to keep these bags at home. This rather lovely looking infographic backs all of this up and more.
It’s really interesting to see how we’ve changed as a nation from grabbing your bog standard Tesco carrier bag to actually paying for a designer bag for life. I remember when I was in school people used to carry the JD sports bags around like a token of wealth (back then they were free!) now this infographic tells me the special edition bags can sell on Ebay! Well, that says it all, a carrier bag isn’t just a carrier bag anymore. It’s a fashion statement and a serious piece of advertising. It’s one of the biggest ways a brand can get noticed/ I’m waiting for there to be a bag that really does take everyone by storm, I know it’s coming and no doubt there will be one in my bag stash in the kitchen when it’s time.
